With a competitive job market, employers are looking for ways to increase attraction and retention. In hopes of attracting more applicants, many employers have started creating inaccurate job titles to help make the position sound more appealing. This act of creating inaccurate job titles to attract more applicants is called title inflation.  

Some common examples of title inflation have been calling a Receptionist a Director of First Impressions or calling a Marketing Manager a Digital Prophet. Some businesses have even added “Vice President” to roles that do not have executive responsibilities.  

Title inflation can cause many problems for a company. For example, it can cause senior employees to be upset about less experienced employees having more advanced job titles. Inaccurate job titles can also disappoint new hires when they discover their responsibilities are different than they thought.  

Types of job titles  

To increase employee satisfaction, it is best to provide accurate job titles. Most companies have an organizational chart with the job titles and reporting structure. These titles typically show the clear progression process. Here are some examples of accurate job titles.  

  • Entry-Level: An entry-level position title is typically a “Staff Member,” “Representative,” or “Associate.” These positions usually have more routine tasks that support higher-level employees.  
  • Intermediate or Experienced: Some common job titles are “Coordinator,” “Analyst,” and “Specialist.” These positions typically include more problem solving and decision-making for their day-to-day tasks.  
  • First Level Management: Common job titles are “Manager,” “Supervisor,” “Team Leader,” and “Office Manager.” These roles are responsible for overseeing the work of others. First level management also sets goals and problem solves to make sure those goals are met. 
  • Middle Management: Some common job titles for middle management are “Senior Manager,” “Director,” “Regional Manager,” and “Adviser.” These roles are responsible for making important decisions, leading departments, managing budgets, and ensuring the success of the company. 
  • Vice President: Some common titles include “Assistant Vice President,” “Senior Vice President,” and “Director.” These roles are responsible for managing staff and supervising departmental operations. Vice presidents report to senior management. 
  • Executive or Senior Management: Common jo titles are “Chief Officers,” “President,” and “Senior Executives.” These roles are responsible for making major decisions for the entire company. They also manage the performance of leaders and employees and represent the organization as a whole.  

Standing out to job seekers will always be important for employers.  However, employers should be cautious about how they title their job positions, and make sure that it is accurate and fits the role needing to be filled. Staying away from title inflation will help increase employee satisfaction and retention.